La Voie du Bien-Être

Context

A holistic care practice (massage, reiki, shiatsu) near Brussels, in a bilingual French–Dutch region, that needed to be found locally and reassure from the first visit.

The challenge

Local SEO in two official languages plus English, titles and descriptions optimised page by page, and a redesign with redirects that loses no rankings.

What I did

Trilingual site with next-intl, middleware redirects during the redesign, three successive SEO audits (titles, meta descriptions, structure) with a before/after table, accessible appointment form, discreet animations.

Technical highlights

• FR / EN / NL with hreflang and per-language URLs
• Redesign with a redirect plan, no loss of rankings
• Three successive SEO audits, titles and descriptions optimised page by page
• Accessible appointment form (React Hook Form)